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Session 3 -

Vocabulary test

Culture recap

Homework :

Globalized products :

The I-Phone

Document study : (click on the link below to have access to the online version)

Rising in the East, January 3rd 2009

1. Find out about the conception, production and marketing of the I-phone and fill in the following grid :

What ?

Conception and marketing

Production

Where ?

- Countries involved :

- their contribution :

 

 

 

 

 

 

 

2. Using the I-phone as an example, what does this text tell you about the technology industry ?

3. What does it tell you about the evolution of Asian countries ?

4. What are the elements which make these countries so competitive on the market of technology?

5.  Give a definition of a globalized product.

6. Now confront this definition to the products you had chosen before the activity.  Do they fit the definition?

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